International Marketing Webinar — Coming Soon

International Marketing in a Global Business Environment

Join the CEMBA Alumni community for an online session dedicated to International Marketing, led by Anna Kędzierska on 22 October 2026.

Operating across international markets means much more than simply taking a successful domestic marketing strategy abroad. Differences in customer behaviour, culture, positioning, competition and market dynamics can fundamentally change how products and brands need to be presented.

During the webinar, we will revisit International Marketing from a practical business perspective and look at some of the challenges companies face when operating across markets. The session will also be an opportunity to reconnect with the wider CEMBA community, exchange perspectives and continue learning beyond the classroom.

Date: 22 October 2026 Format: Online Speaker: Anna Kędzierska Language: to be confirmed

The detailed agenda, exact timing and registration information will be announced shortly.

More information to follow — save the date.